Ezine Articles

Hurricane Sandy didn’t stop Apple fans from coming out in droves in New York City to get their hands on the new iPad mini tablet, but the kickoff event was a bit less enthusiastic than previous product launches in recent history. It also started a bit later than scheduled.

Although an Apple spokesperson confirmed to Mashable on Thursday the launch would begin at 8 a.m. ET on Friday, doors didn’t open until 10 a.m. Once the line started moving, shoppers could get in and out relatively quickly.

Almost from the beginning, Apple (AAPL) has been rumored to have been looking at manufacturing a smaller iPad. While the company delivered in form factor, finish, materials, and quality, there has been one thing most industry watchers have wanted… a smaller price. Well, too bad. I have been wanting a smaller iPad for a long time, especially since the 3rd-generation iPad was thicker and heavier instead of thinner and lighter. It’s taken me a while to figure out Apple’s strategy here, but it’s actually quite simple.